March 29, 2019
FREELANCE BUSINESS DAY
Helping your freelance business thrive
About the conference
A full day event with the mission of helping you run your independent business. This edition will also feature the brand new Wantrepreneur track - specialised sessions for you who are only thinking about starting your own business.
15+
experts
Go home inspired with new ideas
100+
freelancers
Meet other freelancers just like you
25+
supporters
Mentors, Coaches
and Freelance Supporters
Programme
09:00 – 09:30
Registration
09:30 – 09:50
10 lessons learned by growing from a freelancer to a six-figure business owner

Katya Rablova, Founder and Creative Director, Space Refinery, Belgium
Katya will share insights, resources, and tools your audience can apply to their own business to do things better, faster, easier. We'll cover market fit, outsourcing, setting goals, growth mindset, and more.
09:50 – 10:10
Dealing with uncertainties, embracing the change

Mike Louagie, Freelance Cruise and Ferry photographer, Belgium
Fascinating story of how changes bring new unexpected opportunities. Dealing with uncertainties, embracing the change: this year marks Mike's 30 years as freelancer. How did he manage the different aspects of the uncertainty of being self-employed? Mike will translate his own experiences in practical tips for FBD participants.
10:10 – 11:40
PARALLEL SESSIONS: Choose your track
TRACK 1
THE GROWTH MINDSET: Freelance business
10:10 – 10:40
Could you become a thought leader?
Philip Verhaeghe, Freelance editor and advisor, Belgium
Many freelancers dream to be broadly recognised as an authority and thought leader in their particular field of work. What are the most important tactical and strategic steps that you should consider? And what kind of risks and sacrifices does it involve?
10:40 – 11:10
Time management
Alison Stessens, Trainer, consultant, author, VA Academy
Time is the most precious resource we have. How to handle it carefully so we can do more in the time you have for your job. In this session, get the answers to the following questions: the importance of good planning and how to deal with deadlines; how to get those tasks out of your mailbox combining several clients and projects; and... which tools can help you to stay organised..
11:10 – 11:40
Digital nomad
Arthur Guiot, Digital Marketer, Bloomind
Have you ever dreamed to leave Belgium when it's -5°? Why not live in Thailand for a while?
As a digital nomad, your home is where your laptop is. Today I write this description in Seoul. When I meet you, I'll be living in Brussels. My income and routines haven't changed.
The world is your playground. Ready to take your one-way ticket?
TRACK 2
LAUNCHING YOUR BUSINESS: Wantrepreneurs
10:10 – 10:40
How to deal with common problems that comes on your path as a starter
Frederik Daneels, Freelance support for starting & growing businesses, Extra Paar Handen, Germany
Recognizing the obstacles that come at you as a freelancer is the first step towards overcoming them. Most common challenges are related to 4 simple questions your business will ask when starting up and growing further. In this talk, you will find out what questions and how to answer them.
10:40 – 11:10
From idea to launch
Filip Vanderbeken, Founder and managing partner, PerforMAN and The Next Step, Belgium
To avoid disappointment, frustration and panic after the magical feeling of kicking off a new business, it is very smart and wise to step away from the passion and emotion and to think about the art of making a business successful. What does it take to bring your idea to the market? Why do you do it? How and for whom? What are the secrets of a profitable launch?
11:10 – 11:40
Customer discovery and market research
Hans van Gent, Head of Growth, Accountable, Accountable, Belgium
Starting a company is easy, getting people to actually buy your product is a different story. How to do customer development and stop wasting time.
11:40 – 12:00
Supporter pitches
Discover Belgian organisations, products and services available to help you start and grow your businesses in energetic 3 minute pitches. Meet them at the Supporter Hub during the lunch break.
12:00 – 14:00
Dreamer lunch - Mentor and coach lounge - supporter hub
Extra long lunch and networking. Book 1-1 sessions with mentors and coaches.
14:00 – 15:30
PARALLEL SESSIONS: Choose your track
TRACK 1
MAXIMISING RESOURCES: Freelance business
14:00 – 14:30
How to build your sales machine
Michael Humblet, Founder Chaomatic and School of sales, Belgium
How to build your sales machine after helping +200 scale-ups. We'll go into the strategy and tactics to build fuel and velocity of your sales engine. This speech is filled with hands-on material and use-cases that you can implement immediately. Next to this you'll get tons of energy and motivation on how to swim that lake of rejection of that sales can be.
14:30 – 15:00
How to promote your business TOMORROW
Thierry De Vynck, Owner and Marketing Consultant, Great Scott!, Belgium
As a freelancer, there is never enough time to market your own business. But you have to, in order to survive in these challenging and highly competitive markets. Thierry shares hands-on advice, tips, tricks and proven routines to promote your business TOMORROW without spending ridiculous amounts of money and time.
15:00 – 15:30
Pricing strategy
Filip Vanderbeken, Founder and managing partner, Performan and The Next Step
Although pricing is a crucial element of the sales and marketing strategy, it is often the most challenging step. What kind of pricing model you need to choose? Who influences pricing? How many price levels do you need? What about upgrading or downgrading your price? Why not adapting your offering instead of your price?
TRACK 2
BUSINESS STEP BY STEP: Wantrepreneurs
14:00 – 14:30
Administration and accounting for dummies
Hassan Ayed, Chief Accounting, tax advisor and chartered accountant, Accountable, Belgium
In this session, Hassan will discuss all the tips and tricks to optimise its taxes as self-employed in Belgium.
14:30 – 15:00
From fed-up to finding your Mojo
Annica Törneryd, CEO & Founder, ACT2exceed, Luxembourg
Do you feel stuck, unfulfilled and dream of becoming your own boss? I'll share my experience of how I transformed frustration and unhappiness to living a life by design. You'll walk away with 3 steps to conquer your limiting beliefs, become the best you and dare to take the leap.
15:00 – 15:30
A proven 5-step path to finding and signing your first freelance customer
Shane Breslin, Online Business Specialist, B2B Digital Pro, Ireland
The Internet provides virtually unlimited opportunity, but unlimited opportunity can create the single biggest threat to budding business owners: confusion. This session will help aspiring freelancers get clear on what to do, how to do it, and who to do it for, so that they can start building their own freedom business.
15:30 – 16:00
Adventure of an entrepreneur
Quentin Liénart de Jeude, CEO, SEERUS
Quentin will share how he started his business without money, raised 90K for an idea having a power point presentation only, hired his first employee, opened two offices, received an award for the most innovative Belgian company of the year, made an exit and continued - a wonderful (and disastrous) adventure of an entrepreneur who faced bankruptcy four times.
16:00 - 17:00
Drinks and Networking
Grab your seat today!
55 EUR
LAUNCH PRICE
Until 31 December
95 EUR
EARLY BIRD
Until 15 February
115 EUR
STANDARD
As of 16 February
Meet our speakers
MIchael Humblet
Founder of Chaomatic and School of Sales
Annica Törneryd
President Advisory Council and Executive Director of The John Maxwell Team, Founder of ACT2exceed
Hans van Gent
Head of Growth, Accountable
Katya Rablova
Workspace Designer & Founder, Space Refinery
Shane Breslin
Online Business Specialist, B2B Digital Pro
Hassan Ayed
Chief Accounting, tax advisor and chartered accountant, Accountable
Thierry De Vynck
Owner and Marketing Consultant, Great Scott!
Frederik Daneels
Freelance support for starting & growing businesses, Extra Paar Handen
Transform ideas
into business
Inspirational stories by real entrepreneurs
Learn from people who have been in the same situation as you are now. They will share how they overcome their obstacles and fears and what steps they took to to become successful as self-employed.
Upgrade your professional or interpersonal skills
Practical workshops
Develop your skills and learn the latest tools to successfully run your freelance business
Make meaningful connections
Networking
Meet other freelancers, make connections to create more opportunities
Starter Supporter & Expert Expo
Resources
Get to know startup organisations, coworking places, incubators, banks and auxiliary service providers

Last year conference
Our fellow freelancers
Freelancer speaker coach
"A day packed with so much information! And an impressive list of guest speakers; I learned a lot especially in the afternoon. Appreciated that talks on pertinent topics were 20' long, much like TED: no time to drift off! They were to the point''
Freelancer marketing and communication consultant
"Great valuable info and presentations - recommended for all freelancers"
Growth Strategist and Digital Marketing Coach
''I really like the fact that the entire event is specifically for freelancers and growing your business as a freelancer rather than another 'do you want to build a startup' event. It's a great way to meet and network with like-minded people that happen to also be freelancers.
I like the dreamer/1-1 with mentors lunch part! Really looking forward to that one''
Freelance Business Day will take place at L42 Business Centre, located on Rue de la Loi 42, 1040 Brussels
Our partners
If you are interested in becoming a partner or sponsor, please feel free to get in contact hello@freelancebusiness.be
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