23-24 August 2021
FREELANCE BUSINESS
for Creatives


Days
Hours
Minutes
Seconds
AN ONLINE EVENT FOR CREATIVES

Programme and speakers


#freelancebusiness
ALL
Day 1
Day 2
Conference Program
Day 1 - Monday, 23 August
10:00 - 10:30 CET
10:00 - 10:30 CET
Welcome
Elina Jutelyte, founder of Freelance Business
10:35 - 11:15 CET
10:35 - 11:15 CET
The art of getting shit done
Claus Raasted, director of the College of Extraordinary Experiences and coach at McKinsey & Company. An expert in productivity and innovation.
Claus Raasted is a specialist in productivity and innovation, and has been pushing the limits of the possible for twenty years.

He serves as the Director for The College of Extraordinary Experiences and is a Coach at McKinsey & Company. He is a prolific author, with 34 books to his name, and recently did 100 Innovation Keynotes in 100 Days. Raasted also has a past in reality TV, but these days, who hasn't?

Join this session to learn how to be efficient as a creative and have things done that add value to your as a creative professional. If you want to do more with less and work differently, then Claus is the one you need to learn from.

This session will start with a quick intro with participants.
11:15 - 11:45 CET
11:15 - 11:45 CET
How to set up a strategic plan for yourself?
Katrijn Everaerd, founder of I support creatives
You have one or more ambitious goals - learning to code, taking a 3D animation course, writing a book, starting a blog, becoming a designer, living comfortably as an independent artist, becoming a multifunctional illustrator, running an advertising agency with 5 employees, an international known photographer,... Fulfilling a life by doing creative work with success and respect in what you do. A strategy defines the journey to get there. You have a vision of the future, a strategy operationalises that vision. In this presentation we detect the different steps you can follow to develop a strategy for yourself.

We will go deeper into what the pitfalls might be in taking these steps. Katrijn will illustrate this with a case, so you can get some practical insights in how to apply this for your own business.

Katrijn is an expert in project management and her goal is to help creatives excel in what they love to do most.

This session will guide you through:

- How do detect your strategic problem
- How to generate possibilities, test and make choices
- You will be able to create an outline for one year for your own strategic plan
12:00 - 12:30 CET
12:00 - 12:30 CET
Freelance economy trends
Ayo Allu, founder of Collargig, managing principal at Wilba Capital
As the freelance economy is growing with a speed of light, the competition amongst freelancers is growing severe but also the client requirements for freelancers are changing and becoming more demanding. How to be on top of the game and address customer needs in a rapid changing environment?

Join this session as Ayo will share the trends that are evolving in the freelance economy, what type of customers exist and how their behaviors and expectations differ. He will also share where to find clients: be it an individual, business or enterprise level customers and how to retain them over a long period of time.

Main take-aways:

1. Learn where the freelance economy is hearing and how you should react
2. Recognise the difference in your potential Clients and understand how to deal with each of them
3. Embrace the power of referrals to boost your business and whether platform work is something for you.
12:30 - 13:30 CET
12:30 - 13:30 CET
Lunch break
13:30 - 14:00 CET
13:30 - 14:00 CET
Explore your talent to diversify your income
Antonio Castello, freelance graphic designer and online advisor
As creatives we hear all the time that we must specialise and be the best at one thing, you are a UX designer or a UI designer, a photographer or a video maker.

Antonio believes it is the other way around, the more we explore our talents and find different things we can do well, we can diversify our income as freelancers.

You will not put all your eggs in one basket, so why would you focus your income in only one source? In this talk Antonio will introduce different ways of making money as a freelancer by exploring your creative talents and learning how to get the most out of them.

Your session take-aways:

- Ways to explore our talent and explore it to the maximum
- How to find different ways of income
- Why specialising in one field or creativity is the wrong way for a freelancer
14:15 - 14:45 CET
14:15 - 14:45 CET
How to differentiate your services
Alistair Webster, creative director and solopreneur, founder of Freelance Success
It's very easy to feel like everything has already been done, to think there are too many creatives doing the same thing you are doing and your work is just blending in the crowd. But how do you go from starving to thriving artist? Every creative business has a unique ingredient that can make it stand out from others - and that's you. As Naval Ravikant says, "no one can compete with you on being you".

In this presentation, Alistair will show you how you can differentiate your services using a strategic storytelling framework so you can start attracting the work and projects that you are passionate about.

Alistair Webster is a creative director, marketing consultant and founder of Freelance Success, an educational platform designed to teach aspiring freelancers how to build sustainable, thriving freelance businesses doing the work they love.

For the last ten years, he's been working freelance – building businesses, and working with some of the biggest brands in the world – from Hotels.com, to the University of Oxford. He's passionate about sharing everything he's learned along the way, and sharing the exact steps he follows to launch new businesses, build multiple income streams and work from anywhere.

Your main take-aways:

- Develop your vision and find your audience
- Problem definition and value proposition
- Learn how to engage with a story
15:00 - 15:30 CET
15:00 - 15:30 CET
Win new clients with ease
Alison Grade, author of The Freelance Bible
In this webinar Alison will explore how freelancers can nurture and leverage their networks to win new clients, even in this current virtual world. Many freelancing opportunities are secured through informal networks and recommendations. Great freelancers make this informal system work in their favour. In this webinar Alison will examine how these networks work and how you can make it work for your freelancing.

This session will cover:
- Nurturing and leveraging my network
- Writing winning emails
- Getting meetings
- Pitching yourself
- Closing the deal

By the end of the session participants will have the tools and the confidence to grow their networks and win new clients.
15:45 - 16:15 CET
15:45 - 16:15 CET
How to start and grow your photography business
Lucia Gaggero, an award-winning photographer, business owner at Lucia Gaggero Portraits
Lucia will share her personal experience of how to start your freelance photography business from zero, survive in the freelancer world, budget wisely where to invest your money in your business and keep growing.

Lucia will share her approach, techniques and experience on how she prices and sells her products, networks, makes new clients and deals with them even when the clients go Bad.

You will learn:
- How to set up your pricing as a starter and as an advanced freelancer
- Psychology of sales
- Networking smart: where to look for clients, how to introduce yourself
- How to 'select' and educate your client: a confused client won't buy
- How to discuss issues without losing money and how to position
yourself.

Conference Program
Day 2 - Tuesday, 24 August
10:00 CET
10:00 CET
Welcome to Day 2
Elina Jutelyte, founder of Freelance Business
10:10 - 10:35 CET
10:10 - 10:35 CET
Picturing Success - Scriberia's Creativity Rules
Emily Spicer, Senior Producer for Live Events @ Scriberia
In this talk, Emily will touch upon how founders Chris & Dan started the company, the importance of pictures in the workplace & what it takes to be a live scribe before diving into Scriberia's top ten creativity rules.

With a background in design and illustration and a passion for projects that are well-organised whilst still feeling spontaneous, Emily joined Scriberia 8 years ago when the company was still in its infancy. Within that time, Scriberia has grown from 5 to 25 employees, plus a network of freelance creatives. Leaders in their field, Scriberia clarifies complexity with an aim to make thinking, working and communicating easier for everyone. Their London studio creates and delivers vision maps, animations, illustrations, infographics, scribing, murals and workshops for clients all over the world.

Learn:
1. how Scriberia became the global go-to agency for visual thinking
2. how to add live scribing to your creative arsenal
3. the ten rules that Scriberian's live and work by

10:35 - 11:10 CET
10:35 - 11:10 CET
Activate your ideas factory
Robert Dunsmore, independent creative director
How do you make yourself an ideas factory?

A session around extreme innovation and rapid idea generation. One event creative explores and analyses the idea process for 8 top line ideas from the last 8 months. Based on the most resource demanding projects - events, Robert will explain how ideas drive your business story.

Robert is a freelance creative director, storytelling strategist delivering limitless experiences defined and shaped by culture first – everything else is just infrastructure. Robert worked with brands such as SO Group, Petrofac, 100% Design, Euroshop, Mercury Music Prize, Avanti, Bausch and Lomb, Ray-Ban, X-Ray, Oakley, and more.

Learning outcomes:
- Where do good ideas come from
- How to optimise the good ideas process
- Why good ideas are inclusive
11:25 - 11:55 CET
11:25 - 11:55 CET
6-figure freelancing
Tomislav Kozacinski, Sir Freelance-a-lot, product design consultant, agency owner of Meridian Collective
Lessons from an international 6-figure freelancer - how to go from race to the bottom to working with clients you want on rates you deserve.

Tom is a Croatia-born, London-based Product Design Consultant, Founder, Speaker, Techstars Mentor and Stand-up Comedian with over 15 years of experience across the digital and organisational landscape.

Tom helps companies building software to implement UX and design principles into their process and save on development costs and shorten the product's time to market.

You will learn:
- How to build your presence
- How to present your portfolio
- How to build your network
- Steps Tomislav took to get to 6-figure freelancing.
12:10 - 12:40 CET
12:10 - 12:40 CET
Develop your own brand - you are unique
Maja Seggerman, business consultant, coach and mentor
This is a presentation to give a snapshot overview on what to consider when creating your own brand. It is a great starting point depending on how far you want to push it.

Maja has 20+ years' experience as an advertising professional across automotive, technology and innovation focused brands. She has worked with and for talented people, run departments, built and led client teams in the UK, Europe and globally, building long-term client relationships while collaborating with creative and strategic teams to deliver innovative ways of working.

Maja lived in many countries, Philippines, Germany, US, UK and now has settled in Amsterdam embracing the Dutch culture. With a multi-cultural background, she has a good grasp of cultural differences and understands what makes people tick.

Your main take-aways from this session will be:

- All different brand building aspects to consider
- How to create your brand bullseye from values to purpose
- Touch points and checklist
12:40 - 13:30 CET
12:40 - 13:30 CET
Lunch break
13:30 - 14:00 CET
13:30 - 14:00 CET
Never undercharge again. How to make sure every project you work on is profitable
Gabrielle Chipeur, business mentor for creative professionals
If you struggle with feast and famine cycles in your freelance work or are always wondering why you can't seem to get ahead in your finances, you're most likely undercharging for your services. Luckily there are simple steps you can take and tools you can use to make this a problem of the past. Join Gabrielle as she shows you exactly what she did in her creative business to triple her revenue and 7x her profit margins on every project.

Gabrielle Chipeur is a creative business mentor who's spent the last 16 years at the crossroads of design, technology and online education, owning her own freelance business for the last 11 years. After struggling for six years while she juggled small children, client projects and a pesky need for sleep, she transformed her business to be highly profitable and even more fun. She's now made it her mission to teach other creative professionals to do the same so they can love their work again, attract the best clients and charge what they're worth.

Your main take-aways from this session will be:

- Finding your unique numbers for revenue, profit and more (with a handy pre-made worksheet)
- How to stop the cycle of under earning starting tomorrow
- Creating profitable service packages so you never go back to the feast and famine cycle.
14:15- 14:45 CET
14:15- 14:45 CET
Signs that your price is too low
Filip Fučić, freelance pricing consultant, founder at Lift-off
Freelancing is rarely about true commodity-type work, like sticking stamps onto envelopes. On the other hand, the clients rarely know that, and usually treat freelancers as perfectly interchangeable cogs. This of course affects price, and indeed many freelancers buy into the idea that price is the only thing they can compete on.

In my experience, for mid-career expert freelancers, this is largely untrue. I will make a 40 minute presentation on signs that clients are actually ready to pay more that what you are currently charging, and what to do about it.

Filip is formally a mag.oec. (business school graduate), has 3-years of entrepreneurial experience, has taught business planning at his alma mater, and was a marketing manager in a IT company for 5 years, then stepped out to form his solo consultant practice.

Trough it all, he has worked with mostly freelance consulting clients on the topic of market strategy and pricing, and has devoted a large amount of time answering questions about those topics for free on his LinkedIn, Quora account and, recently, YouTube. Along with that, he is involved in professional pricing projects all over the world.

The main take-aways from this session:

- Get acquainted with the signs: the gap-closer, the minimum bounce etc.
- Understand price as money+convenience+risk+ego costs, not money alone
- Avoid playing the buyer's game by showing them the pitfalls first

15:00 - 15:30 CET
15:00 - 15:30 CET
How to be digitally organised as a creative
Karen Visser, trainer and senior professional organiser
A creative professional needs mental space to create. The digital organisation of your work and your business is generally not the part you are most excited about, but it is a prerequisite to remain focused and free.

In this presentation Karen will share with you the way a creative professional, even one who does not care for structure and order, can organise their digital work and administration. When this part of your professional life is organised, you can fully focus on what you do best: create.

As a team trainer and senior professional organiser Karen Visser shows teams and professionals how to work smarter, not harder.

You main take-aways from this session:

- How structure and order affect your work productivity
- What's important when organising your digital work
- How creative work can benefit from better organisation

15:30 - 16:30 CET
15:30 - 16:30 CET
Freelance Business Month Launch
Elina Jutelyte, founder of Freelance Business
Registration
Your are a bit too late to join the event, but you can rewatch all the presentations

Please note that all registrations are being verified.
If you are not a freelancer, we regret your ticket may not be confirmed, unless you purchase a Company pass.
Add #iamfreelance on your LinkedIn page until the start of the event to be sure.

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