14:15- 14:45 CET
Signs that your price is too low
, freelance pricing consultant, founder at Lift-off
Freelancing is rarely about true commodity-type work, like sticking stamps onto envelopes. On the other hand, the clients rarely know that, and usually treat freelancers as perfectly interchangeable cogs. This of course affects price, and indeed many freelancers buy into the idea that price is the only thing they can compete on.
In my experience, for mid-career expert freelancers, this is largely untrue. I will make a 40 minute presentation on signs that clients are actually ready to pay more that what you are currently charging, and what to do about it.
Filip is formally a mag.oec. (business school graduate), has 3-years of entrepreneurial experience, has taught business planning at his alma mater, and was a marketing manager in a IT company for 5 years, then stepped out to form his solo consultant practice.
Trough it all, he has worked with mostly freelance consulting clients on the topic of market strategy and pricing, and has devoted a large amount of time answering questions about those topics for free on his LinkedIn, Quora account and, recently, YouTube. Along with that, he is involved in professional pricing projects all over the world.
The main take-aways from this session:
- Get acquainted with the signs: the gap-closer, the minimum bounce etc.
- Understand price as money+convenience+risk+ego costs, not money alone
- Avoid playing the buyer's game by showing them the pitfalls first