Programme and speakers

At the age of 18, Andy started building websites and turned his passion into his profession. Within 8 years, his company 'nmg' grew into a successful award-winning agency with more than 20 employees and a turnover of several million euros. At the age of 37, Andy sold a majority of his shares to operational management and remains active on the board of directors.

Andy is the author of the book "From Self-employed to Entrepreneur in 15 challenges" (in Dutch) which was sold more than 1 000 in Belgium in the last year. He shares his wealth of knowledge as a public speaker at events. As an investor, he currently participates in several promising scale-ups.

His personal story is a source of inspiration for marketing professionals. During his presentation, Andy will share some of the challenges in his growth trajectory and provide insights that will help you build a more fulfilling and durable business as a marketing professional.

Sanne was a professional gap filler, problem solver and expert Googler. She would do everything that comes her way. She pioneered, optimised, solved, automated, created and worked hard. But when she was about to become a mother, her priorities changed, and she needed more flexibility and time.

So Sanne decided to made a complete career switch, learned everything along the way, and here she is now, working for a wide range of clients as a freelancer marketeer.

This presentation is meant to give attendees a concise walkthrough of how Sanne completely changed careers after 10 years in HR and retrained herself from scratch with limited time and budget.

She will show you how she did it so you can do it too, whether you want to change careers yourself, or if you simply want to improve your skillset.

Sanne will tell you about what (and who) you should avoid and provide you with some tips and tricks that will help you along the way.

Grant Lingel is the co-founder of Neil Patel Digital Latin America and Sentient Media. He is a serial entrepreneur in the tech and media space, teaches digital MBA courses for multiple international universities and online programs, and invests in plant-based businesses in the Brazilian market.

He has written two books, produced a travel show, and speaks multiple languages. Originally from Rochester, New York, he has lived in New York City, California, Mexico, Guatemala, Tanzania, and now Brazil, where he has been living since 2011.

In this interview we will talk about:

• what made Neil Patel Digital a success
• what contributed to the growth of Neil Patel brand
• the role of the team (freelancers) in the brand expansion
• why digital marketing is the most essential skill for any freelancer
• why the cross-border work for freelancers is the next thing to pay attention to
• recommendations for starting marketing/sales freelance business

This is a personal story of how the structure, rigidity and unchallenged practices of life as an executive in a creative agency not only dampened Una's creativity, it also held her back from showing the world what she was capable of doing and achieving. Jumping 2 feet first into the world of freelancing in 2005 was like jumping into freezing open water. Terrifying and exhilarating at the same time, it showed her how strong and capable Una actually was and she never looked back. It was the best thing she could ever do for her career and her own sense of worth.

Úna Herlihy is the co-founder and curator of The Indie List, Ireland's first and only marketplace where freelancers can find work, network and be part of a like-minded community. She started her career in creative agencies McCann-Erickson and BBDO, but ultimately was destined to listen to her internal entrepreneur and has been working as an independent consultant, facilitator and connector of people since 2005. Apart from being passionate about creativity and the creative process, she is a board member of AsIAm, Ireland's autism charity. She lives in the south-east of Ireland with her artist husband, 3 children and a sad collection of malnourished house plants.

Sherif has 12+ years multinational corporate experience in Business development, marketing & sales with Vodafone, Henkel, IBM & Oracle. Moreover, startup experience with companies such as AdTech & Souq.com an "Amazon company". Now the Co-founder & CEO of tod-Z top talent freelance marketplace.

Sherif will share:

• Facts and statistics about marketing and sales freelance jobs
• What jobs inside marketing and sales are in high demand
• How to be recognised as a top talent in marketing and sales

Nishant is a strong advocate of tech-enabled services for better, more seamless experiences and all things tech in general. Nishant will talk about trends that are shaping the Future of Freelance.

'Unbundling of Work' has been happening for a while and the balance is skewing in favor of employees over employers. And that's the reason, Freelancing would be more of a norm down the line.

In this presentation you will learn:

• Why Freelancing is likely to be a more recognised working model in the future
• How Freelance platforms are facilitating the Unbundling of Work
• Trends shaping up the Freelance ecosystem

Occupying a unique corner of the market means your business is more meaningful, but how do you win a place in the hearts and minds of your customers? And what do we do once we've claimed a reason for people to care?

In this presentation you will learn:

• Ideas to help you on the journey to unique brand position
• To embrace the freedom of being different among competitors
• Ways to generate meaningful content to your new customers

Shane's mission is to connect his clients, with the right audience. He has worked in Advertising, a brand studio and as an in-house graphic designer within corporate. Now working freelance to help his clients discover why their business is different and why customers should care.

Anastasiia is an experienced marketer working with the organizations with big missions. She helps such companies to reach their business goals with ethical marketing and community management.

Anastasiia will guide you through the reasons to invest your time and effort in building a safe space around your brand and will share stories from her experience in community marketing in startups, NGOs and volunteering projects. Global companies heavily invest in community management. They build forums and apps to connect with people with the same interests and values. Apple created the entire culture behind their products. Why don't you?

The knowledge of community building will attract to you companies who don't have any and are now waking up to their immense opportunities. I will teach you the principles and proven frameworks of community building.

Erendiz Ates is co-founder of AZ-Solutions and an authority in the field of LinkedIn and social selling trainings and implementations. With his very pragmatic approach, he educates his winning social selling framework that fits with your branding strategy. He helped over +250 companies and 1000+ professionals from different sectors to scale their visibility, trust and business. Since 2018, he has also been one of a select group of LinkedIn ambassadors in Belgium.

In his talk, Erendiz will share:

• How to stand out in the LinkedIn-feed
• What not to post on LinkedIn
• LinkedIn algorithm unlocked: 7 LinkedIn-hacks for more views and engagement
• Anatomy of a LinkedIn-post: How to write killer content.

Kamila's education covers two separate degrees, Psychology and Social Anthropology, which gave her the perfect background knowledge for international design projects.

Kamila applies behavioural science to business, design, and marketing, incorporating such cool concepts as gamification and nudges.

Behavioural science helps all around the world to save lives, make money or contribute to sustainable future. The NHS UK leveraged the nudge theory to raise public compliance during the pandemic. Popularised in Social Dilemma, Facebook and Twitter fight for your attention that they sell to advertisers. Ikea becomes one of the most successful retailer in the world because they did their homework on how people think and behave.

Behavioural Science forges a new fronties in marketing, as Ogilvy predicted in June 2020. Why did Ogilvy invite behavioural scientist to their teams? And why should you follow their lead?

Kamila will walk you through the essentials of applied behavioural science and show you your firsts steps as an intrepid explorer of the human mind.

Andrea Chase is a Communications professional and Entrepreneur from Ottawa, Canada. Her most recent venture, ProCabby LTD., is a technology start-up; a free mobile app aiming to help modernize and rebuild the Taxi Industry.

ProCabby creates compelling Marketing content that brings a fresh spin to their industry. Andrea is passionate about Entrepreneurship, women in tech, and all things Marketing and Communications. She has a degree in Psychology from Concordia University, and a Diploma in Small & Medium Enterprise Management from Algonquin College. In her spare time, she loves dancing, cooking, and exploring the world.

In this presentation, Andrea will cover how pertinent it is to understand the Psychology of your target audiences in order to craft Marketing materials that will resonate with them.

You will gain insight on how to best design your ads to speak to your audiences, and additionally on how to craft compelling content that evokes the desired emotion (s) using imagery, copy, colours, and music to achieve the desired outcome. She will also touch on how to create content that makes you stand out from your competition.

Ermelinda is a young Teal-Entrepreneur, a born connector and trained marketeer. She's Jack-of-all-trades and a growth/change agent. She founded AngLe Agency, a cutting-edge boutique agency, promoting change, growth, and digital transformation. In her presentation, she'll dive into the power of stories in inspiring action.

It's widely known and accepted, that we are wired to pay attention to stories. However, stories tell us more about who we are and remind us of what we might have forgotten.

In sales and marketing, we're always looking to connect with an audience on a deeper level. How do we do that? Where are the storylines in a prospect relationship, in a client's brand, between partners, and on the grander scheme of things in society?

How can we use storytelling tactics, to make more compelling proposals but also build relationships with our audiences that go beyond hypes or short term gain? Join this session to learn more.

Sarah Townsend has been a freelance marketing copywriter for 20+ years and is author of the #1 Amazon bestseller, Survival Skills for Freelancers. Since publishing the ultimate guide to self-employment, Sarah has been on a mission to raise awareness of the importance of mental health and wellbeing for freelancers and the small business community through talks, webinars and mentoring. She is an Enterprise Nation adviser and a FreelanceHER 100 ambassador and mentor.

Freelance life can be great – but it can be tough, too! Learn to ace self-employment without burnout with these tried and tested skills and strategies. You'll discover new ways to deal with some of the biggest challenges freelancers face – from isolation and imposter syndrome to unpredictable workloads, the fear of failure, and a lack of boundaries.

For more than 20 years, Cyriel has been inspiring organisations like IKEA, NASA and Unilever to approach Change with courage, confidence and enthusiasm. My pragmatic advice has earned me the nickname The Simplifier. In an increasingly complex world, we need new simple perspectives to enable us to navigate uncertainty and to turn problems into opportunities

Based on the book 'Made to Stick', we will explore some methods to make sure that your message and idea will stand out and be remembered.

As a freelancer it's quite easy to get caught in the freelance trap, working 24/7 and having no time left to enjoy other (important) fields in life. Frederik helps entrepreneurs and freelancers to increase their personal freedom by optimizing and simplifying the internal communication in their company. Frederik's mission is to inform fellow freelancers and entrepreneurs how to grow their business in a natural and uncomplicated way.

"Do you go for an hourly rate or a project fee" is a question that frequently pops up, especially when a price offer has to be made for a new assignment. How do you decide to go for one or the other or maybe even a combination of the two? This masterclass reveals the 3 most important pieces of the puzzle and how to fit them together to choose hourly rate or a project fee for your freelance work.

Katrina a digital nomad, polymath, business consultant and growth catalyst. A former architect turned entrepreneur and coach, she's now living as a nomad in Latin America and helping others build their independent businesses to fuel a life of freedom. She's an introvert, cat lover, total architecture geek who takes more photos of buildings that people. She used to run a multi 6 figure business with 2 physical locations before selling everything she owns (via Facebook!) to live the laptop lifestyle. Now she helps service providers scale by uncovering blindspots keeping them small, leveraging systems and support, and fostering innovation in the business model and how they serve.

There are only so many hours in the day, so to scale your freelance business to the level of income and impact you desire, at some point you're gong to need to outsource and get support. But when can you afford it? How do you find good people? What to outsource first? We'll cover the ins and outs of how and when to outsource to sustainably and strategically scale your freelance business beyond what you can handle alone.

Javier has been working in hyper growth SaaS sales for the last 7 yrs. His experience comes from 3 unicorns: Zenefits, Rippling and WeWork, where under his leadership he was responsible for scaling and leading growth in Sales organisation across the US and Latin America. He recently founded Cuota, where by leveraging his experience, he intends to, along with him team of sellers, bring the SaaS sales framework across the globe and via a marketplace make flexible SaaS opportunity available to global sales talent.

B2B SaaS companies are growing exponentially and the need for competitive SaaS Sales talent will only continue to increase. SaaS companies hire the right talent, set up a particular structure, systems and operate at a high velocity. Learn more about what freelancers need to know about working for SaaS companies, and what types of skillsets they should have to be successful

Roderick Jefferson has been named by LinkedIn as a #sales influencer 2021! He is an internationally recognised, business-focused speaker. Having given keynote presentations nationally and 10 countries globally, he understands the power of sharing real-life strategies that work.

Over the past two decades, Roderick has shared his dynamic and energetic voice globally in a variety of events including keynotes, guest lectures, and domain expertise panels, with companies including Oracle, Salesforce.com, 3PAR/HP, Business Objects, NetApp, PayPal, Siebel Systems, and AT&T.

In addition to a highly successful speaking career, Roderick is an acknowledged thought leader in the sales enablement space and author of the book, Sales Enablement 3.0: The Blueprint to Success.

For over 20 years, he has built award-winning sales enablement organizations within some of the world's most successful Fortune 1,000 companies.

Not to miss an inspirational session about the future of sales and marketing, called Sales Enablement.