FREELANCE BUSINESS MONTH
1-31 OCTOBER

31 DAYS PROGRAMME
I. Future of Freelance
Learn and get inspired by where the freelancing is going in Europe and worldwide. Inspirational talks from the renowned leaders.

All times are in CET (Central European Time)
ABOUT PROGRAMME
Scroll below the programme which is divided by weeks. Only one registration is required.

Once you are registered, you will receive a link to the event platform (closer to the date of the event) where you will be able to select the session of your interest.


Disclaimer: Programme is subject to change.
Friday, 1 October
10:30 - 11:00 AM • Opening and Welcome - Elina Jutelyte, Founder Freelance Business

Main learnings:
- What to expect from FBM2021
- How to take the best advantage of the event
- Key trends in Freelance Economy

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11:30 AM • Freelancing and Health: What Does the Future Hold? - Tom Meyers, an osteopath, body-centred stress coach, wellbeing futurist, space enthusiast, TEDx organiser and author of "Futurize Yourself - Design your life on purpose.''

Main learnings:
- Proactive Healthcare is key to flourish and thrive in a fast-changing world
- A healthy future doesn't just happen, it is created through your decisions, choices and actions, today
- The future is in your hands: Make it a GREAT one!

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12:00 - 13:00 PM • Lunch / Online meet-ups
Saturday- Sunday,
2-3 October
WEEKEND ACTIVITIES
II. Starting Freelancing
Set of presentations and masterclasses about how to kick off your independent career. Whether you are only starting or need to rethink your freelance business, you will find inspiration and skill trainings to boost your marketing, sales, improve your networking skills, enhance your branding or simply hear personal stories and learn what you should avoid.

All times are in CET (Central European Time)
Monday, 4 October
10:30 - 11:00 AM • From Burnout to Business Owner - Annelie Wambeek, Interculturalist, Trainer and Speaker

Key learnings:
- A burnouts can be a cultural phenomena
- The journey to going freelance isn't always what you would expect and how to prepare for that
- Why intercultural awareness and effective communication is more essential today than ever before

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11:15 - 11:45 AM • Be the CEO of your freelance career - Alison Grade, Author of the Freelance Bible

Key learnings:
- Having an 'open for business' mindset
- How to work on rather than in your freelance business
- Understand where you can add value to your clients

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4:00 - 4: 30 PM - Failures, successes, and the role mental stamina plays in Entrepreneurship - Andrea Chase, Founder and Head of Marketing, ProCabby

Key learnings:
- What the windy path of Entrepreneurship and Freelancing really looks like. Hint: it's not all glitz and glamour.
- The crucial role that mental stamina plays in being a Business Owner, and some tangible ways to work on keeping yourself strong.
- Helpful business advice on stepping into Entrepreneurship; and starting, growing, and running a business.
Tuesday, 5 October
11:15 - 12:00 AM MASTERCLASS: Why every freelance needs to have a brand voice - Michelle O'Connor, Freelance Copywriter and Tone of Voice Creator, Specky Scribbler

Key learnings:
- What is brand voice
- Why everyone should have a tone of voice
- How to start developing your tone of voice
- Things to consider when developing your tone of voice.





Wednesday, 6 October
10:30 - 11:00 AM • Behavioural science for freelancers: How to relate to your audience - Kamila Zahradnickova, Behavioural Design Consultant

Key learnings:
- How behavioural science can efficiently support your creative endeavours
- Leverage core findings to enhance sales, marketing, and customer experience

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11:15 - 12:15 AM - MASTERCLASS: Digital marketing for starting a freelance business - Fanny Marcoux, Freelance Digital Marketer

Key learnings:
- Identify who are your clients
- Define where can you contact them online
- Decide what content or information can you share with them

Thursday, 7 October
10:30 - 11:00 AM • How to discover your perfect client niche - Matt Saunders, Freelance Coach

Key learnings:
- Learn what it means to niche,
- The benefits of niching and crucially,
- How you can find a niche that fits you perfectly

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11:15 - 11:45 AM Making your freelance product or service responsible and sustainable - Katrien Rennemeier, CSR/ Sustainability freelance consultant

Key learnings:
- Why and how sustainability is relevant to your clients
- Tips and tricks to integrate its practices into your own freelance work

Friday, 8 October
10:30 - 11:00 AM The Freelance Canvas - Dominic Rogers, Founder / CEO of Siso Solutions

Key learnings:
- Freelancing setup
- Service offerings
- Obligations

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11:15 - 11:45 AM Freelance Negotiations - Frederik Daneels, helps entrepreneurs and freelancers to increase their personal freedom

Key learnings:
-5 Different outcomes of a talk
- How to prepare your negotiation talk
- Asking for a budget is a losing proposition


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12:00 - 13:00 PM Lunch / Online meet-ups

Saturday - Sunday,
9-10 October
WEEKEND ACTIVITIES
III. Growing Freelancing
Your next level of awesomeness. Like an athlete, you constantly need to push boundaries to achieve new heights: sharpen your mindset, learn how to avoid mental booby traps, be the best in your sales and marketing, learn growth hacking techniques and more... oh yes, stories of successes and failures to show that you are not alone in your struggles.

All times are in CET (Central European Time)
Monday, 11 October
10:30 - 11:30 AM - MASTERCLASS: If you hate selling, you are probably doing it the wrong way - Luk Smeyers, Founder, The Visible Authority, self-employed

Key learnings:
- Learn to understand that income growth in freelancing is not about selling but about sharing your unique expertise.
- Learn authentic marketing and sales. As a freelancer, you are always the sales rep of your unique expertise. Learn about the new freelancer archetype characteristics and how it will impact revenue growth.
- It's all in the mind.

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3:30 - 4:30 PM MASTERCLASS: Close better deals by developing emotional intelligence - Anaí Solano, Mindset Coach

Key learnings:
- Learn how to connect with your mental voice
- 3 Steps technique to clear doubts and anxiety while dealing with clients
- How to carry own successful negotiations
Tuesday, 12 October
10:30 - 11:00 AM Where to start if you want to outsource - Renske Ensing, Virtual Business Manager and Productivity Strategist

Key learnings:
- Understand what is needed for successful outsourcing
- Understand why structure and processes are important for outsourcing
- Practical tips on how to go about creating the structure and procedures

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4:00 - 4:30 PM How to build a strong referral business - Katrina Cobb, Chief Coach, Nomawo

Key learnings:
- Why you don't have to wait until you complete a project to ask for a referral
- The simple formula to ask for a referral and increase the likelihood of receiving a quality introduction
- How to make it easy for your network to refer new business to you
Wednesday, 13 October
10:30 - 11:30 AM • MASTERCLASS: 5 Steps to create a powerful personal brand - Geraldine Huybrechts, Personal Branding Energizer and Visibility Coach

Key learnings:
- Why is personal branding so essential as solopreneur ?
- 5 steps to self-reflect and shape your personal brand
- The eco-system of personal branding

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11:45 - 12:15 AM How to build a personal brand that will grow your freelance business - Haykuhi Voskanyan, Freelance SMM Strategist and SEO specialist

Key learnings:
- The essential guide on branding for Freelancers:
- The Most Common Branding Challenges for Freelancers
- How do I brand myself to find customers or specific of freelance branding in Armenia
Thursday, 14 October
10:30 - 11:00 AM Digital Marketing: Creating content that converts - Vivek Iyyani, Author of 2 books; Engaging Millennials and Empowering Millennials, professional speaker

Key learnings:
- What type of content to post
- How to create content upgrades
- How to set it and automate it so that it works for you around the clock


Friday, 15 October
10:30 - 11:00 AM Interdependence: Why collaboration boosts business growth - Anastasiia Dehtiarova, Marketing Manager, Freelance Business Community

Key learnings:
- How she created synergies within and between her projects
- Why diverse collaborations help us grow
- Why dreaming big attracts great talent

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11:15 - 11:45 AM How to grow your freelance business through collaborations - Elizaveta Glukhova, graphic designer, art curator and TEDx speaker

Key learnings:
- Learn how to turn competition into collaboration
- How to choose collaborators
- Being a freelancer is not equal to working alone

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12:00 - 12:30 PM Freelance Collectives: The power of combined Freelance strength - Sanne Van Broeck, Freelance Digital Marketer

Key learnings:
- You don't have to know it all, do it all and think of it all, just by yourself.
- What to look for in partners (and what not).
- How to collaborate effectively.

12:00 - 13:00 PM Lunch/ Online meet-ups


Saturday-Sunday,
16-17 October
WEEKEND ACTIVITIES








IV. European Freelance Week

Celebration of the European Freelance Week #EFWeek (18 - 24 October)

All times are in CET (Central European Time)
Monday, 18 October
10:30 - 11:00 AM #EFWeek Opening

Key learnings:
- Learn from #EFWeek stands for
- Goals for the movement
- Manifesto and political action to support independent professionals in Europe
Tuesday, 19 October
10:30 - 11:00 AM Different dynamics of freelance markets in Europe - Quentin Debavelaere, COO, Malt

Key learnings:
- Growth of the economy and unemployment level is a strong driver for freelance economy growth
- Maturity of the freelance ecosystem varies widely from Spain to Germany
- Labor laws in Europe are often obstacles to freelance economy growth
Wednesday, 20 October
11:15 - 11:45 AM Platforms Owners panel discussion

Key learnings:
- Where the platform economy is heading
- The challenges and opportunities of the platforms
Thursday, 21 October
10:30 AM European Freelance Communities - Panel discussion
Friday, 22 October
11:00 AM Countries tracks

12:00 - 13:00 PM Lunch/ Online meet-ups

Saturday-Sunday,
23-24 October
WEEKEND ACTIVITIES
V. The Future of Work
With this event we want to bringing about change. #Futureofwork and #freelancebusiness is on the same side of the medal. During this week we will host talks about how HR and talent acquisition strategies are changing to welcome more independent profs.

All times are in CET (Central European Time)
Monday, 25 October
10:00 - 10:30 AM The Future of Work is Open Talent - Denise Brouder, Founder, SWAYworkplace

Key learnings:
- Understanding the Open Talent Economy
- The new rules of work for freelancers
- The skills every freelancer needs to succeed in Open Talent



Tuesday, 26 October
10:00 - 10:30 AM Upending the Talent Economy - Jasmine Haria, CEO of Nuway CFR, and Co-Founder at FluidTal

Key learnings:
- How would we see those insights differently to rebuild, and re-invent and innovate moving forward?
- Changing Perceptions and Building the Organization of the Future
- This is time for human-centered innovation.

Wednesday, 27 October
10:00 - 10:30 AM Master your company inclusion and diversity with freelancers - Ashmita Krishna Sharma, Owner and Creative Strategist, Sparkling Gems.

Key learnings:
- What is cognitive diversity
- How to cultivate the power of creativity and innovation through inclusion and diversity
- How to embed cognitive diversity in your daily life

Thursday, 28 October
Cases: How companies are working with freelancers
Friday, 29 October
11:00 - 12:00 AM Final Hurraa and Closing of the FBM

12:00 - 13:00 PM Lunch/ Online meet-ups
Saturday-Sunday,
30-31 October
WEEKEND ACTIVITIES


#FreelanceHalloween 🎃
Organiser reserves the right to change and modify the programme at any moment.