FREELANCE BUSINESS
Marketing and Sales
28 April 2022
A VERY SPECIFIC EVENT DESIGNED JUST FOR YOU

About the Freelance Business
- Marketing and Sales

This year our events become more personal.
We are going to meet on the 28th of April not only to talk about about all things sales and marketing for freelance business, but also to build connections.
You can expect inspirational stories, new ideas and practical exercises in a short 3h event.

#freelancebusiness
What to expect
During these 3 hours, you can learn marketing and sales tips from experts and other freelancers, as well as find business connections.
Programme
15:00 - 15:15 CET
// 13:00 - 13:15 GMT
15:00 - 15:15 CET
// 13:00 - 13:15 GMT
Opening
Elina Jutelyte, Founder, Freelance Business
15:15 - 16:00 CET
// 13:15 - 14:00 GMT
15:15 - 16:00 CET
// 13:15 - 14:00 GMT
Small marketing, big sales
Martyn Baker, Managing partner, Gardn
In his Linkedin profile Martyn is very brief: ''I help businesses tell their stories, go to market and win new customers.'' Martyn's previous professional experience includes work for Twitter and Microsoft and today he is the Managing partner of Gardn - company that focus on building single narratives to talk to investors, employees and customers. In this session Martyn will teach us how to be smart about marketing strategy that brings tangible sales results without burning budgets... whether it is for your freelance business or for your customers.
16:00 - 16:40 CET
// 14:00 - 14:40 GMT
16:00 - 16:40 CET
// 14:00 - 14:40 GMT
Tiny business, big money
Elaine Pofeldt, Author of 'The Million-Dollar, One-Person Business' and 'Tiny Business, Big Money'.
Elaine Pofeldt is an independent journalist and speaker who specializes in careers and entrepreneurship. She is author of two books: ''The Million-Dollar, One-Person Business'' and ''Tiny Business, Big Money'' where she looks at how entrepreneurs are scaling to $1 million in revenue prior to hiring employees. Her work has appeared on CNBC and in Fortune, Money, Forbes. During this session Elaine will present cases of independent one-person businesses earning big money.
16:40 - 17:30 CET
// 14:40 - 15:30 GMT
16:40 - 17:30 CET
// 14:40 - 15:30 GMT
Workshop: How to identify key brand, product or service benefits that will attract customers
Paula Ronan, Marketing consultant
Paula Ronan is an award winning marketing consultant with 26 years of marketing experience in the UK and Ireland. She has worked with blue chip clients such as Coca-Cola, Sky and DoneDeal as well as SMEs including Wexford Home Preserves, Whizzy Internet, Liberty Blue Estate Agents and Green BioFuels Ireland. Her work as a mentor with has allowed her to help hundreds of small businesses and start-ups. In this workshop we will do hands-on exercises to identify your key benefits that will help you to market and sell better.
17:30 - 18:00 CET
// 15:30 - 16:00 GMT
17:30 - 18:00 CET
// 15:30 - 16:00 GMT
Discussion

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Speakers
Managing partner, Gardn
Whether it was being part of the Twitter UK launch team, leading the Adidas global advertising account throughout the World Cup, or managing the Telefonica business at Microsoft, Martyn understands what it takes to build, pitch and sell great ideas on both the local and global stage.

Martyn is now Managing Partner at Gardn - a consultancy that helps businesses tell their stories, go to market and win new business.
Journalist, content strategist, blogger, ghost writer. Author: The Million-Dollar, One-Person Business and Tiny Business, Big Money.
Elaine is a freelance writer, editor and ghostwriter who has recently worked with publications including The Economist, Fortune, Money, Inc., CNBC, Crain's New York Business, Forbes and many others. Entrepreneurship, small business and careers are her specialties. She is also author of the new book "The Million-Dollar, One-Person Business" (Random House) and Tiny Business, Big Money.

Elaine also helps corporate, nonprofit and private clients write and edit proposals, e-newsletters, blogs, RFPs, reports, white papers, academic articles and books.

She helps her online editorial consulting clients create inviting, high-traffic websites -- drawing on her experience in building Fsb.com to 2-to 5-million page views a month and the #2 site in Google after the U.S. SBA.

Elaine founded and ran a national business plan competition for FORTUNE Small Business and now advises clients on creating and improving contests of their own. She has experience appearing as an expert guest on TV for outlets such as MSNBC and CNN.
Marketing consultant
Paula is the Marketing Specialist helping businesses to grow through effective brand and marketing strategies.

Paula Ronan is an award-winning marketing consultant with 26 years' experience developing marketing and brand strategies and solutions for big and small organisations in the UK and Ireland, including DoneDeal, Penguin books, Coca-Cola, BT, Ryanair, Sonru, Wexford Home Preserves, Wexford Creamery, Liberty Blue Estate Agents, Foras na Gaeilge and Harte Outdoor.
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