Now when it comes to content of your brand guidelines - PDF really, really doesn't give you a lot of options. You have stuck with the good old text and images combo. Nothing more. Nothing less. I think you can see the problem here. Now you want to add motion, animations, videos, audio tracks and embed content in your brand guidelines. Nothing is static anymore in this world. Take a look at TikTok hyper growth over other social media. Its focus on video only has been one of key pillars of success. And that applies to brand guidelines too. Nobody wants to sift through pages and pages of dull text and static imagery. They want excitement. They want to have a brand experience, not a textbook.
With online brand guidelines it's another ball game.You are not limited to anything. Do you want to create a quick welcome video for your team at the beginning of your brand guidelines? Do it. Do you want to add as many animations as humanly possible? Feel free to create animated story. Has your brand launched a podcast? Just embed a full playlist and tell how each episode should be produced. Possibilities are endless.
To start building your online brand guidelines check out
Corebook° - an online branding platform where world class and industry leading brands and creative agencies come to create, update, share and manage their brand guidelines.