Why start giving?
For many years as an actress, I was fully immersed in the "character's story". I needed to find the desire to fully commit, to embark and engage on the character's journey. To be true to the character was to connect with my values, and embody the emotions physically by understanding why, what and how.
Take my story and think about how we perform and communicate our desires through our personal brand with others. Are we givers or takers?
Some of the loudest voices in the marketing field say: start with giving.
Let's question our CTA (call to action) at the end of our presentations; how do we want our potential customers and partners to feel after we have presented our message? Do you feel that you and your brand is a good fit in the relationship you will potentially have and is there a feeling of collaboration?
How do we celebrate collaboration success and not fall for the role of a taker only? Be it scaling up; kick-starting the bandwagon against all odds and competition. We flip Charles Darwin's notion "survival of the fittest" in finding the balance, where there is awareness, value and recognition. We feel giving back, keeping our environment green and trying to be there for people who are suffering, especially in these times, leads us to being true altruists.
Discovering and recognising the connection we make with our brain and our body emotionally; communicating it visually; also enhances our capabilities and partnerships we build with our customers, and levels up our communication styles and our values. A Cornell University professor, Frank, continues to onboard us with his 'commitment model':
- When do we take that monumental breath?
- Raise or lower our tone of voice?
- Get our message across with the help of our facial muscles and eye movement?
- And if I may add, how do we transfer our message through voice and body language online too?