Let's first identify who you are and how this can have an impact on your customers' experience and success. Harvard Business Review claims, "…depending on the industry and business, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one". In addition to research by Bain & Company, increasing customer retention rates by five percent increases profits by 25 to 95 percent. Therefore, it is important to focus on your behaviour and qualities and allow them to influence your personal brand. Which behaviours and qualities are you communicating and why is this important?
As a freelancer, you are networking and trying to build your community to foster your business growth. If you identify what brand persona you are, it will help your personal brand to shine and attract others.
To decide together when it is good to be a freelance altruist; it takes time and energy to build trusting relationships with others. Think about who you want to partner with and sail together; how it will be beneficial for both of you, not only now but in the future too. Here are some great hacks to begin giving:
1. Reach out and connect online.
2. Provide a free webinar, tips on your expertise, a demo or even a discovery session to onboard your potential customers.
3. Be likeable and show gratitude.
See more advice on creating a powerful personal brand from Geraldine
's masterclass during the Freelance Business Month below: