reminded us of one of the best things about being independent – that it allows you to have the life you want! He suggested you keep in mind the reason why you started your freelance business and don't spread yourself too thin with all the incoming jobs that are not addressing that initial goal. Building authority around your expertise is what helps you sell your services. Therefore, his advice is always to incorporate visibility time in your work schedule.
He shared his 0,7 – 0,3 – 2,5x formula for work, which allowed him to shorten his workweek to 4 days and enjoy his hobbies.
- Reduce client facing time (to 70%)
- Increase visibility/trust development time (to 30%)
- increase pricing: upstream work (to 2,5x of market)
He reminded us that being a freelancer means having the life you want and to stop being an order taker. Alison Grade
, author of the Freelance Bible
, shared that any independent professional should look at their practice as a business and act as a CEO. You need to understand where you are going, who is your customer and what are they trying to solve. Have a plan and don't forget to evaluate your progress. Alison supported her narrative with questions that every freelancer should ask themselves to have a clear picture of the future of their business.
If you want to grow your business and get more clients, Katrina Cobb
, Chief Coach at Nomawo
, shared how to grow a strong referral business. Her main advice is to be open and easy to speak to, as well as to share what you do with people– they don't know your role unless you tell them. It is also a good idea to describe your ideal client in detail so your referees know what you're looking for. Geraldine Huybrechts
, a personal branding energizer and visibility coach, gave a phenomenal masterclass on personal branding. For her, the most important question you need to ask yourself when defining your brand is how you make a difference. Discover what your talent is and share your gift with the world.
went full-steam ahead when giving us guidance on growing a freelance business. He pointed out you can control three areas: your expertise, (which you can improve by becoming an expert and moving from a generalist to a specialist), your time, (which you can increase by delegating tasks and reshaping your process), and your pricing (which you can increase by moving to a value-based pricing). As a result, will you have more time and revenue, and you will be able to grow. Anaí Solano
, an experienced mindset coach, guided us through emotional intelligence and how it helps build better relationships and overcome difficult situations. She also shared many simple techniques you can use to make yourself calmer before negotiating with a client… such as imagining you are a smiley face :)Anastassia Dehtiarova
, Marketing Manager at Freelance Business Community, highlighted the importance of collaboration and interdependence. Through connecting with other freelancers, collectives, clients and more you can create a stronger network and be able to solve bigger problems than if you were by yourself.
Similarly, Elizaveta Glukhova
, graphic designer, art curator and TEDx speaker, revealed the secrets to fruitful collaborations and how to bring people together for a big idea and keep them engaged. Elizaveta is curating a project that sends a mini art gallery to the moon - we can definitely learn from her!